popeye back in action!

November 9th, 2007Tags: ,
| good work, green, news | chris | 0 comments

Popeye vs. Climate Changeeveryone’s favorite sailor man is back into the business saving lives. a renewable energy company from the UK, Ecotricity, is bringing out the big guns to help fight climate change. their new ads featuring the 1930s cartoon character will be starting circulation in the UK tomorrow.

“it’s less of an advert really than a statement, something to get the attention of the people, but with a serious message despite it’s non-serious approach,” says Ecotricity spokesman, Dale Vince. “We need to fight climate change as if it was a deadly enemy – because it’s real. It’s the biggest threat we face in the world today and I’m glad to say growing numbers of people are starting to recognize this.”

i found this at treehugger.com.

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